Shelly-Ann Fraser-Pryce, a 3x Olympic gold medalist, has been named an ambassador for the Laureus Sport for Good Foundation.
What's next for Shelly-Ann Fraser-Pryce?
She will attend the 2026 Laureus World Sports Awards later this month.
Shelly-Ann Fraser-Pryce had decided to retire post Paris 2024 to give time to her family.
Why the move to Laureus?
She believes sports has the power to change the world, a message she can support, referencing Nelson Mandela.
Shelly-Ann Fraser-Pryce had worked through the Pocket Rocket Foundation since 2013, supporting young athletes in Jamaica with scholarships and mentorship.
By 2025, the foundation had crossed more than 113 scholarships, with around 47 students supported at the same time.
What does this mean for her legacy?
Sebastian Coe called her “one of the most dominant and longest-serving athletes” and praised her for setting extraordinary standards on the track.
Shelly-Ann Fraser-Pryce now joins an existing group of Laureus ambassadors, including Eileen Gu, Jude Bellingham, Simone Biles, and Thiago Alcantara.
She had been nominated six times for the Laureus World Sportswoman of the Year Award throughout her athletics career.
Shelly-Ann Fraser-Pryce's decision to retire was made after an injury during warm-up forced her to withdraw before the 100m semi-final at the 2024 Paris Olympics.
She had planned to end her career at the 2024 Paris Olympics but the injury changed her plans.